Modelo Essay Example | Topics and Well Written Essays - 500 words

Modelo - Essay Example Modelo’s expansion strategy was made possible through its strategic alliance with its two main distributors; Bartisor and grambrinus, experienced, creative and knowledgeable subsidiaries with knowledge about local customers in the US market. This strategy ensured that the risk of increase in taxes is hedged. These distributors were delegated with all the value chain processes of the activities except production which was being carried out the parent firm, Group Modelo back in Mexico. They had autonomous control on decisions regarding the marketing, insurance, transportation and creatively marketing captains, from which a campaign that leapfrogged the Grupo Modelo’s sales emanated from in 1986. As pointed out in the report, wine is more competitive in Italy and Ireland unlike beer. Therefore, it will have an opportunity to attempt to enter these foreign markets by both mergers and acquisition from the local importers and distributors. They ca also adopt other strategic alliances with highly expertise- mature companies in this countries. It can be pointed out that, for the company to stand tall, it needs, a sharper differentiation, identifying and focusing on the key marketing that region and developing a creative Marketing development as a strategy

Mastering Takeaway Leadership :: essays research papers

Mastering "Takeaway Leadership" Effective managers remove obstacles for employees -- and then step aside to let them do their jobs The recent flurry of CEO firings (Hewlett-Packard's (HPQ) Carly Fiorina, Merck's (MRK) Raymond Gilmartin, Boeing's (BA) Harry Stonecipher) has again raised the issue of leadership. It's tempting to ask: Has the job of CEO for a megacompany become too complex to handle? Is it asking too much of just one person to expect him or her to build fruitful relationships throughout an industry and the financial community, deliver revenues and earnings that excite the stock market, launch ambitious initiatives for the long term, and avoid product, financial, and sexual scandals -- all while presenting a perennially pleasant personality? The answer is no, it isn't expecting too much, in part because all of that comes second to a CEO's paramount responsibility. That should be to shape the organization's goals, to communicate them through many levels to the people who are charged with getting the work done, and to demand -- and reward -- behaviors that demonstrate the company's ethical values and standards. This is one of those "simple, but not easy" tasks, and it's a critical one to master. Often, CEOs get credit for everything good that happens in a company when, in fact, their greatest impact comes from influencing the people who report to them. OBSTACLE REMOVER. I had a boss, John, who understood this well. I haven't heard a better description of leadership than the one he shared with his team at an offsite meeting. He said: "As your president, I'm here to help you be successful. You already know the company's goals and how your job fits into that picture. If any of that is unclear, I'll expect to hear from you. My job is to take away any obstacles that keep you from succeeding. Then, it's just you and the goal line. If there's an obstacle between you and any of our targets, I need to know about it." What sorts of obstacles was John referring to? Things like red tape, office politics, hierarchical nonsense (a vice-president won't return a director's phone call, for instance), disagreement about direction, territorial disputes, and so on. John's speech was short, but it left three critical impressions: 1 Everyone knew that the usual complaints and excuses (the guy wouldn't call me, I couldn't get the information, I was held up by HR) wouldn't fly in John's organization.

Moby †Why Does My Heart Feel so Bad Essay

‘Why Does My Heart Feel So Bad’ is based on two eight bar themes, A and B. Theme A is based on a chord sequence of A minor, E minor, G major and D major. Theme B has two different types, ‘Bx’ and ‘By’. Theme Bx has a repeated two bar phrase and the chord pattern is C major, A minor, C major, A minor. Theme By also has a repeated two bar phrase and the chord sequence is F major, C major, F major, C major. This is much more positive and uplifting in contrast to Bx. The overall structure is verse and chorus, with A being the verse and B being the chorus sections. Melody The piano melody of the song is very repetitive and only varies when it becomes more syncopated at A5(1:19). The vocal melody for the line ‘Why does my heart feel so bad’ ascends and then descends, reflecting a person’s tone in a question and answer. There is also a counter melody provided by the synth strings and piano, which engages in call and response with the main vocal melody at A6. Rhythm The time signature for this song is 4 crotchet beats in every bar, however most of the notes are quavers and semiquavers. The Latin American rhythm was influential on American dance music as Hispanic culture was prominent in America at the time. Harmony The harmony of the verses is very repetitive and uses a sequence of A minor x2, E minor x2, G major x2 and D major x2, as shown at A1. The harmony of the chorus , however uses the chords of C major and A minor twice, then F major, C major twice, to create a feeling of uplifting to accompany the lyrics: ‘These open doors’. Both samples have a new harmony after every 2 bars. The Harmony is regular, rhythmic and reflective. Tonality The tonality of the track is more modal than diatonic and is very predictable, C major goes to its relative minor, A. The patterns moves in a sequence of down a 4th, up a 3rd, then down a 3rdand although there is no key signature, A minor features prominently. The chorus is C major and the major feel to the chorus is very noticeable to the listener. Music Technology Moby uses a variety of different technical effects to the track and although the track was recorded 13 years ago, much of the technology he used is still being used by artists today. The vocal samples he used were from 1950s gospel choirs and the lyrics were manipulated by Moby, for example, the lyrics ‘Why does my heart feel so bad/Why does my soul feel so bad’ were actually ‘When I should feel so sad/Why does my soul feel so glad’ in the original recording. Moby changed the word ‘glad’ to ‘bad’ to make the song about hurt instead of happiness. Moby uses EQ (Equaliser) in verse 2 (A6) and applies it to the vocal sample for the ‘telephone voice’ effect where the bass and treble frequencies are cut to emphasis the middle range creating a thin sound. Moby also uses a digital delay at A6 to create an echo.

Video Games And Aggressive Behavior - 1931 Words

A boy is sitting in front of his TV lost into screen playing Grand Theft Auto 5 with a controller in his hand. There’s a yell, â€Å"Chris! Come down for dinner.† The boy hears the voice but refrains from responding. The voice, his mother, calls for him multiple time, finally in anger the boy storms downstairs only to yell at his mother and rushes back to his room to get back to his game. Have you ever wondered how violent video games impact children? Or why kids love to play them? The link between violent video games and aggressive behavior is a topic that has received a lot of attention in the recent years. As technology is gradually progressing, video games are starting to become very lifelike and they consist of many complex qualities. However, with the high levels of realism, the influences of video games on society have begun to increase sufficiently. The creation of violent video games, or rated M games, have sparked constant disputes regarding whether or not t hese games promote violent behavior in their consumers. Each year, more varieties of violent games are being introduced, and most of us have this question in mind. Do violent video games influence young people to act aggressively or is it just a myth? Violent video games contribute a negative effect on society because of the intense violence and graphics shown that influence the younger generation. I believe that the correlations that have been found between video games and violence may be explained by violentShow MoreRelatedAggressive Behavior And Video Games860 Words   |  4 PagesAggressive Behavior and Video Games â€Å"Video games are not inherently good or bad, just as any other tool is not inherently good or bad† (Gentile, D., n.d.), but continuous exposure to video games may generate behavioral changes among individuals. It is being demonstrated by research that violent television and media have a cause and effect on children and youth that watch them. Because video games use the same repetitiveness mechanism as television and media it is expected by social science professionalsRead MoreViolent Video Games And Aggressive Behavior3372 Words   |  14 PagesViolent Video Games And Aggressive Behavior Jamal St.Germain Introduction Since we live in a technology age, technology is being formed into entertainment for people of all ages such as video games and television. Although, these forms of entertainment are a good way to stay informed, they can also be corrupting different ages Behavior differentiation has been an all-time high for children all over the U.S, and many researchers have found the reasoningRead MoreThe Effects Of Violent Video Games On Aggressive Behavior3708 Words   |  15 PagesThe Effects of Violent Video Games on Aggressive Behavior: Potential Sex Differences study that was conducted by Bruce D. Bartholow, of University of Missouri – Columbia, and Craig A. Anderson, of Iowa State University, examined how playing a violent video game affected levels of aggression displayed in a laboratory setting. Recently, violent behavior in children and teenagers has gained more and more attention as video games have become more popular. The study mentions that, in contrast to EasternRead MoreDo Violent Video Games Cause Aggressive Behavior?1383 Words   |  6 Pages Do Violent Video Games Cause Aggressive Behavior? Samantha Remesz Saginaw Valley State University Abstract This paper explores violent video games and their affects on people’s behavior and emotions. An experimental study was done by Smith, Lachlan, and Tamborini and is investigated further. The researchers wanted to examine people’s behavior after playing violent video games as well as nonviolent video games and compare the differences of the two. The study observes boys and girlsRead MoreDo Violent Video Games Cause Aggressive Behavior?1128 Words   |  5 PagesAmanda Cummings Essay Lesson II Do Violent Video Games Cause Aggressive Behavior? How and why does mass media influence aggressive behavior? More specifically, does playing video games cause aggressive behavior? Because children and teenagers spend an increased amount of time each day viewing/playing video games, they are shaping their values, attitudes, and behaviors. For people who do act out aggressively, the results can be deadly. Monthly, the news is filled with blood-chillingRead MoreThe Effects of Violent Video Games on Aggressive Behavior Essay2109 Words   |  9 Pagesnew forms of entertainment, one of the most popular being video games. Since their introduction, professionals and parents have become concerned with the addictive power that video games can have on people, particularly children and adolescents. Today, concern has shifted from the addictive effects of video game playing to the possible effects that they have on players’ aggression levels. As defining aggression as any thoughts or behaviors related with the intention to cause harm. Many scholars haveRead More Does Playing Violent Video Games Promote Aggressive Behavior?2480 Words   |  10 PagesViolent video games are becoming more popular among children and adolescents of all ages since its debut approximately 30 years ago. This growing popularity is generating an increasing concern that these sometimes very graphic videos and life like characters can have a negative influence on the younger generation. Although never proven, there has been speculation that some of the high school shootings across the country were committed by students who were habitual players of violent video games. DueRead MoreSynthesis Essay Do Violent Video Games Cause Aggressive Behavior?1697 Words   |  7 PagesViolent Video Games Made Me Do It School shootings years ago in Paducah, Kentucky; Jonesboro, Arkansas; and Littleton Colorado, have raised the question time and time again. Do violent video games have an influence on children and their aggressive behavior? In all three of these brutal shootings, all the shooters were students who habitually played violent video games. The Columbine High School students who murdered thirteen and wounded twenty-three in Littleton before committing suicide after theRead MoreGender Roles Of Video Games : Implications For Gender Socialization And Aggressive Behavior1576 Words   |  7 Pagesviolence and gender role portrayals in video games: Implications for gender socialization and aggressive behavior. Sex Roles, 38(5/6), 425-442). This study researches the potential effects on children by the use of gender representations and violence within popular video games. Outlined by the study of symbolic interactionism, the research questions the line between the representation of males and females, as well as how prominent violent topics are in games. These themes combined are used in orderRead MoreThe Effects Of Video Games On Gender Socialization And Aggressive Behavior By Tracy L. Dietz1534 Words   |  7 PagesOver time video games have drastically changed its contents and through the use of media it has become very popular among the people of all ages. The article, â€Å"An Examination of Violence and Gender Role Portrayals in Video Games: Implications for Gender Socialization and Aggressive Behavior† by Tracy L. Dietz portrays the impact of video-games in gender roles in our society. Through the usage of samples in the experiment shows that the video games tend to have more male characters rather than fe male